
Warby Parker: Different than other e-commerce experiences.
Recently we had the pleasure of sitting down for an extended conversation with Lon Binder, VP of Technology at Warby Parker. We discussed a range of issues central to how Warby Parker approaches IT, including going beyond the standard customer experience, utilizing outsourced expertise, the challenges of finding talented hires, and much more.
This is the second of 2 parts. Check out Part 1 here.
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GC: How are you looking to go beyond like the standard e-commerce experience, and how are you using cloud to actually enable that. Already people are tracking the development of Warby Parker for a number of reasons, but the standout stories so far has been the business model itself and the industry that it’s in. Being the leader of the IT organization, what are you looking to build here that’s going to be looked at in the same way?
LB: There are a number of things that we’re doing in cloud that enable customers to have a better experience and that differentiate us from a typical e-commerce company.
Most e-commerce companies – at least traditionally – think about getting a lot of customers on the site and then converting as many of them as possible. It’s a numbers game. And the longer they’re on the site, the more risk there is for them to not convert, and so actually most e-commerce companies are trying to get you to buy as quickly as possible on the site, which is not the way we think about ourselves.
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