Velti
"We moved to Logicworks because we believed they could deliver our software reliably at a better cost. They met that challenge. We were surprised when they did this with a superior level of service. We found a company where we have access to the company itself and not just its technology and infrastructure."
Demetri Paneras, CIO
Industry
Software as a Service (Saas)
Marketing and Advertising Platform
Product Line
Logicworks Private Cloud
Background
Velti is the leading global provider of mobile marketing and advertising technology and solutions that enable brands, advertising agencies, mobile operators and media to implement highly targeted, interactive and measurable campaigns by communicating with and engaging consumers via their mobile devices. The Velti platform, called Velti mGage™, allows customers to use mobile and traditional media to reach targeted consumers, engage the consumer through the mobile Internet and applications, convert them into customers and continue to actively manage the relationship through the mobile channel.
Logicworks provides an infrastructure for the Velti exchange platform; that facilitates nearly 20 billion monthly impressions. The Logicworks Private Cloud can scale to meet any spike in demand and the uncompromising service and support that Velti needs to know this mission critical suite of applications won't go dark.
The result: With Logicworks, Velti delivers top notch service to one of the worlds biggest distributors of advertising while saving money and providing superior customer service.
Challenges
- Required strict latency-based SLA for distribution of mobile content to telecommunications carriers on both coasts — ensuring 100% delivery within low-latency (sub 80ms page load time) expectations
- Required high-performance environment to consistently deliver 20 Billion ads per month — fast time to production and fast scaling to handle addition of major clients
Logicworks Solution
- Scalable Private Cloud infrastructure that runs the entire software suite for Velti, one of the worlds biggest distributors of advertising
- Highly optimized managed databases and storage
- Application and database support through entire stack
- Monitoring and management through Logicworks reporting and management tools
- Uncompromising customer service
