Who’s Who in Cloud February 22, 2013

Hybrid cloud, big data, and healthcare dominated the cloud conversation this week. Other top stories centered on the true cost of cloud adoption, and how to make well-considered business and IT decisions.

What’d we miss? Keep us posted on Twitter @CloudGathering.

“The key to cloud economics is to not buy the cloud service the same way you do traditional IT,” James Staten says at his Forrester blog.

Over at Forbes, Joe McKendrick highlights a key point raised by Dan Kusnetzky: Before jumping into cloud, it’s best for businesses to consider what they’re really trying to accomplish.

Bernard Golden advises against fixing apps “in the heat of the moment.” It’s best to plan for cloud failures in advance, he says.

RedHat this week announced big data and hybrid cloud initiatives. The North Carolina-based firm “has officially jumped on the Hadoop bandwagon,” SiliconANGLE’s Mike Wheatley says. GigaOM’s Derrick Harris adds that RedHat’s announcement “ makes it pretty clear that it expects its Hadoop efforts to be part of a broader cloud computing push, in which companies can run their applications in big data environments that span private and public resources.”

Meanwhile, cloud players reacted to Amazon Web Services expanding access to its big data analysis service Redshift. “Amazon’s Redshift cloudy data warehousing service is now available for general consumption,” The Register’s Jack Clark reports. Information Week’s Charles Babcock adds his take: “It remains to be seen whether a cloud data warehouse can function with that much less expense than enterprise systems and be effective for enterprise purposes,” he says. Elsewhere, David Linthicum tallies the pros and cons of using the service.

Ben Kepes asks: “Is cloud a revolution or an evolution?”

Citing Gartner data, Lynn Haber looks at how marketing departments are outspending IT in the technology department.

Phil Wainewright examines how cloud enhances business collaboration.

In the run-up to its annual meeting, HIMSS lays out five predictions for the future of healthcare IT.

Wired’s Robert McMillan profiles Amazon Web Services’ James Hamilton.

Arthur Cole: “The enterprise industry is quickly approaching the end of the initial phase of cloud computing, deployment, and entering the next chapter: enhancement.”

The authors at Greener Ideal say that cloud computing is helping green businesses by reducing power and paper use and limiting resource redundancy, among other things.

Medialets, the essential platform for mobile and tablet advertising, has selected Logicworks as a strategic managed hosting and cloud computing partner. More here.

Check out last week’s roundup, here.

By Jake Gardner

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